Business Insights Blog

Home/Business Insights Blog/

Marketing Strategy Part 4: Numbers that Matter

By |November 27th, 2017|Business Strategy|

In this last post in this Marketing Strategy series covering those aspects of business revenue growth that are too little discussed online, I want to talk to you about numbers. Too many people are afraid of the numbers, but the numbers are our friends. The numbers are how financial success in our businesses can come [...]

Marketing Strategy Part 3: Strategy vs. Tactics

By |November 17th, 2017|Business Strategy|

Picking up where I left off in this post here about layering marketing and sales strategies, Marketing Strategy Part 2: Combinations, let's start getting more specific. You may be wondering why I’m being so particular about what I consider a strategy versus a tactic. What difference does it really make? But what if I told [...]

Marketing Strategy Part 2: Combining Approaches

By |November 3rd, 2017|Business Strategy|

Continuing with the thought stream started in this article Marketing Strategy Part 1: Reliable Approaches, I'll now flesh out ideal ways of combining multiple strategies into a meta strategy. While I am classifying each of these as a strategy, not a tactic, because it can sustainably stand alone as a complete marketing approach in and [...]

Marketing Strategy Part 1: Marketing Approaches

By |October 20th, 2017|Business Strategy|

Have you ever thought about the ways businesses reliably increase revenue? Not the tactics, I mean the strategies? There are lots of ways of carving up the idea (and lots of alternative ways I do myself at times) but for now I just want to frame it one possible way: To increase revenue you must [...]

Jeweler Business Review

By |September 15th, 2017|Business Reviews|

If you are wanting to generate more revenue in your business, then even if you serve a completely local market, you still need to create and execute an effective plan for your business's online presence. Here I review 3 Jewelers for the strength of their online presence. The key points I cover are: Responding to [...]